End unnecessary animal suffering and expand people's capacity to love all living beings.
Animal advocacy, animal rescue, and animal product alternative companies are already doing amazing work to make life better for trillions of individuals. We serve as the spark that accelerates their effectiveness so they can realize their full potential and achieve their missions even faster.
We tend to the people side of the animal welfare movement by improving human capacity and flourishing within organizations that help animals.
Through consulting, coaching, training, and community-building, we help animal-loving organizations improve their recruitment, retention, engagement, inclusion, and impact by building human-friendly workplaces they can be proud of.
Scarlet was our co-founders' (Tania and Brian Luna’s) first dog. They named her Scarlet because she was covered in scars. Though she had every reason not to trust humans, she saw only the best in everyone she met. Her love and joy were so infectious to anyone who crossed her path that she sparked community in the seemingly apathetic New York City.
Even after Scarlet died, the love she taught the Lunas inspired them to turn their home into a micro-sanctuary for animals in need. In this way, they met Alyssa and her pup Franklin. Together, they’d walk through the streets of New York City, inviting strangers to join the pack and become unlikely friends.
The Lunas started a nonprofit to spread that ‘Scarlet spark’ through the world. Alyssa and Sharleen joined to carry the spark far and wide:
To let it end the suffering of animals so that their scars can become stories of love rather than pain.
To expand people’s capacity to love and unearth an aspect of themselves they never knew they had.
To let it bring people together in community with animals and each other.
Together, we honor Scarlet’s legacy by helping unleash the power of organizations that make life better for animals.
(Scarlet, ready to save the world!)
Below are the principles that guide all our decision-making. And yes, they do spell out Scarlet.
Simplicity. We simplify people's work so it is easier for them to save more lives.
Creativity. We test new ideas and challenge our beliefs to find the best solutions for our clients.
Abundance. We believe there is space for all of us and that we grow power when we share it.
Rambunctiousness. We play to make way for creativity, connection, and to make life better.
Love. We look for the good in people and love all animals, humans included.
Effectiveness. We prioritize work that will have the highest measurable and sustainable impact.
Trust. We default to trusting people, take personal responsibility, and ask that others do too.
The Scarlet Spark team is made up of animal-loving humans with expertise in psychology, academia, and business.